USA Basketball’s Facebook broadcast viewership proves TV still reigns (for now)

The NBA released viewership data Wednesday for the nine games, which included five men’s contests and four from the USA women’s team. In total, the [Facebook] streams generated seven million views — a view meaning a user tuned in while the game was live and stayed for at least three seconds. The men’s game against China on July 24 was the most popular, with 1.6 million views. – Kurt Wagner, Recode