YouTube Content Chief Calls Out Nielsen and FX, Pushes Back Against Multiplatform Measurement Efforts

“I think there needs to be as accurate a system as possible, but I was never a fan of Nielsen’s back when I was at the networks,” Susanne Daniels said Friday at the TCA summer press tour. “I don’t think there’s a great system anywhere.” She added that YouTube’s own metrics reveal that 4 million people watched the pilot for for “Foursome,” an original scripted series on the YouTube Red subscription streaming service. “I don’t think it can get better than that.” – Daniel Holloway, Variety