Spotify Launches New Cartoon Series in Push to Video Streaming

This change in Spotify’s current strategy seems to be aimed at growing its offerings in an attempt to stand out from among the ever-growing list of music streaming companies. If Spotify’s new video and podcast strategy works, it’ll win over new customers. Bloomberg’s Lucas Shaw wrote in May, “Spotify is counting on video to bring in new customers and convince current ones to spend more time on the service.” If users spend less time streaming music on Apple Music or watching clips on YouTube, all the better for the Swedish music streaming company which will count on growing subscription sales. – Daniel Adrian Sanchez, Digital Music News