Lessons From Rio, as Live Events Make the Leap to Streaming

[NBC] said live streaming accounted for 225,000 to 500,000 viewers a night. About 75 percent of the $1.2 billion in advertising NBC sold before the Rio 2016 Olympics was targeted at prime time, while almost 10 percent went to streaming. – Sapna Maheshwari, The New York Times http://ift.tt/2bvAQbL