YouTube’s Live Streaming Viewership Has Gone Up 80% In The Past Year

The big uptick in live viewership was catalyzed in part by an expanded investment on YouTube’s part. The video site has recently adopted several changes to encourage its creative community to utilize live broadcasts. Most significantly, it enabled direct streaming from its mobile app, a feature that emulates the primary services of apps like Periscope and YouNow. The result has been a 130% increase in the number of posted YouTube live streams over the past year. “When consumers think about video, whether that’s on-demand or live, they think of YouTube,” Neal Mohan said. “Live is one part of the picture.” – Sam Gutelle, Tubefilter