The first spot in the paid streaming domain is held by Spotify. It is truly a testament to its strong platform and content that even without much difference between its free and paid content, the company has managed to amass 39 million paid subscribers, which is currently the highest in the U.S. No doubt, Pandora has always looked at Spotify as a big threat to its business. Spotify is all set to launch its IPO in 2017 and company could see runaway subscriber growth if it manages to effectively differentiate between content on free and paid services. The company already has a strong reach with almost a third of the U.S. population (100 million) using its services. – Trefis, Forbes http://ift.tt/2czCUwX