Vevo taking on US networks

Vevo worked with ratings specialists Nielsen to get an online metric comparable with broadcast TV. The audience is split 54% male and 46% female; 13 to 24-year-olds represent a third of the viewers. 25 to 34s another 35%. As [CEO Erik Huggers] points out these are exactly the people who are stopping watching linear TV. On 18-49 year old demographic, Vevo reaches more than anyone else, so ahead of the major broadcast networks. “Those datapoints have empowered our sales staff to go to market with that data.” – Julian Clover, Broadband TV News