Roku makes it easy to launch a streaming TV channel

That will come via its new Roku Direct Publisher tool, which lets the people who have videos make a channel for the box, without having to do any coding. Of course, you will need somewhere to host the content for your streaming channel, but if you already have that then getting content in front of Roku’s 10 million or so active accounts (those that have actively streamed in the last 30 days) is as easy as writing this blog post. – Richard Lawler, Engadget