Apple’s new ‘TV’ app is its way of simplifying all your streaming content

This is the biggest update to Apple’s TV ecosystem since last year, when the company revamped its TV interface and incorporated Siri into the Apple TV remote to enable searching via voice commands. TV takes those updates and builds upon them to create an interface where you can find content from all the streaming services you subscribe to in one place. Within TV, there are apps for services including HBO Now, Hulu, Showtime, and more (Netflix was noticeably absent from the TV UI in Apple’s presentation), and you can watch content from any of them by going into TV and selecting the service you want. If you search for a particular TV show or movie using text input or Siri commands, TV will automatically play it from the app that has that content. Essentially, TV takes all of the content available to you across separate platforms and brings it together in one app, so you don’t have to go around searching in each service’s app for the videos you want. – Valentina Palladino, Ars Technica