Explained: Why Netflix doesn’t want to be included in Apple’s TV app

Netflix’s viewing data is its most prized possession. It lets Netflix know exactly what its subscribers are watching so it can license the right content and ditch the wrong content. Even more importantly now that Netflix is a studio, the company can use viewing data to help it decide exactly what original content to create itself, knowing with near-certainty even before it buys a new project that its subscribers will love it. […] So the question is obvious: why on Earth would Netflix want to share even a portion of this valuable data with Apple? Especially now that Apple has hopped into the content business itself with original programming, having even considered a Time Warner acquisition before AT&T swooped in. – Zach Epstein, BGR http://bgr.co/fo33IOt