Amazon Is Getting Serious About Streaming hinted at potential plans for Prime Video when it began offering a standalone video service this summer for $8.99 a month, compared to a $10.99 monthly price for Prime. If the company continues to invest more in video, it may need to either increase the price of Prime or attract more subscribers to a Prime-only video service. Without more data on Prime membership, it’s unclear if the $99 yearly fee will be enough to sustain it. Amazon’s core e-commerce business reported an operating loss in the most recent quarter, a sign that spending on Prime may be eclipsing the income it generates. – Jeremy Bowman, The Motley Fool