Watching Too Many ASMR Videos Can Desensitize Viewers To Their Effects (Study)

YouTube has helped transform autonomous sensory meridian response (ASMR) videos into a hugely popular content vertical and an internationally ubiquitous sleeping aid. These videos feature creators talking about various subjects or completing mundane, repetitive tasks in soft-spoken voices, which are intended to trigger ASMR — a relaxed, euphoric sensation that often yields a tingle down one’s scalp, neck, and back. – Geoff Weiss, Tubefilter