Why YouTube’s biggest stars keep quitting

Vlogging, as a format, is hardly on the wane. But in many ways it’s now recognized as a means to an end. “Brand revenue and business opportunities are flooding into the influencer space from the video and display advertising markets,” says Jonathan Katz, an entertainment attorney who represents a lot of YouTube talent. “By its nature, daily vlogging is not a scaleable business model, and once a creator has developed an engaged audience, there are much more valuable opportunities for the creators to pursue.” – Ben Popper, The Verge http://ift.tt/2g2k5m3

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