Facebook Knows What You’re Streaming on TV

Facebook is using streaming TV to quietly test an ad model that feels a lot more retro. For the past few weeks, the social network says, it’s been targeting ads to people streaming certain shows on their Roku or Apple TV set-top boxes. It customizes commercials based on the Facebook profiles tied to the IP addresses doing the streaming, according to a company spokesman. He says Facebook is trying out this approach with the A&E network (The Killing, Duck Dynasty) and streaming startup Tubi TV, selecting free test ads for nonprofits or its own products along with a handful of name brands. – Vauhini Vara, Bloomberg Businessweek http://ift.tt/2gsxyqp