The Music Industry’s New War Is About So Much More Than Copyright

DMCA reform alone—getting stricter on piracy and funneling more users to officially sanctioned, ad-supported uploads—won’t calm complaints by artists or the record companies that YouTube is stiffing them in ways its subscription-focused competitors are not. What might help however is a change in how ads work on YouTube, and how they make money for artists and labels. – David Holmes, Fast Company