YouTube’s Biggest Personalities Lost Nearly 10% of Views This Year

In the study commissioned by Kotaku, the social statistics tracker Social Blade found that 49 big channels averaged almost 4.1 million views per day in January, but declined just over 3.7 million views per day by November. Most of the drop took place in the second half of the year. Those numbers exclude channels from major media, such as record labels and TV networks, focusing instead on “personalities” like Jacksepticeye and PewDiePie. – David Z. Morris, Fortune