Study Finds 29% Of U.S. Millennials Watch Skippable YouTube Ads To Completion

YouTube is massively popular among U.S. millennials (those aged roughly 18 to 34) — 54% of whom visit the site at least once per day, eMarketer reports. And if these users are increasingly watching ads in full — as the study suggests — then that’s very good for business. eMarketer anticipates that YouTube’s net U.S. video ad revenues will climb to $2.59 billion next year, accounting for 20% of all video ad revenues nationwide. – Geoff Weiss, Tubefilter