Have $9.99 Streaming Subscriptions Reached A Saturation Point?

The risk with this strategy is that opportunity for the 9.99 price point is finite and that without pricing innovation streaming market growth will slow. The top 10% of music buyers (which accounts to roughly 5% of the total population) spend $10 on recorded music, so the only way in which a larger base of consumers will be unlocked is by changing mass market music fans’ spending habits. – Mark Mulligan, MIDiA Research/ Hypebot http://ift.tt/2k93IWm