Have $9.99 Streaming Subscriptions Reached A Saturation Point?

The risk with this strategy is that opportunity for the 9.99 price point is finite and that without pricing innovation streaming market growth will slow. The top 10% of music buyers (which accounts to roughly 5% of the total population) spend $10 on recorded music, so the only way in which a larger base of consumers will be unlocked is by changing mass market music fans’ spending habits. – Mark Mulligan, MIDiA Research/ Hypebot http://ift.tt/2k93IWm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.