To beat Netflix, Amazon has signed on almost every big-name stand-up comedian in India

Stand-up comics in India typically used YouTube as a platform, with some of them going on to become instant sensations. The Google-owned video website even arranged a comedy week in India in 2013, showcasing curated content. However, not all stand-up comedians made money through YouTube. Only the most-viewed channels generally attract advertisers. So, the deals with Amazon and Netflix will ensure a good revenue stream. – Madhura Karnik, Quartz