Fifth of US broadband households cancel OTT service in last 12 months

Parks Associates Research notes that churn is lowest among the top three most established services (Netflix, Amazon and Hulu), and these providers are in a race to add new content and services or to match each other in new features to prevent any migration of their subscribers to a competitor. For example, Hulu recently announced it would offer its users the ability to download videos to watch offline, such as during a flight. Amazon began the trend for downloadable content in July 2016, and Netflix followed suit in November. – Michelle Clancy, Rapid TV News