No mass market adoption yet for Ultra HD

[T]he report tips its hat to streamed movies (from SVoD) as they remained the most commonly accessed source of 4K content, but with a focus on TV product. UHD Blu-ray’s are considered the crème de la crème delivering a higher quality experience and a greater choice of films. At the end of 2016 Futuresource stated that, globally 17 million households had access to streamed 4K UHD content from an SVoD service with a TV capable of playing it. – Broadband TV News