Spotify-backed Soundtrack Your Brand raises $22 million to help sell music streaming to businesses

Many brick-and-mortar retailers use the medium of background music to influence consumer behavior, so this is potentially lucrative territory for anyone looking to get businesses on board with streaming. Indeed, many businesses still use good old-fashioned CDs, according to Soundtrack Your Brand, so there is room for real disruption here. – Paul Sawers, VentureBeat