Theater Group President: No, Netflix Isn’t Killing the Multiplex (Guest Column)

Since 2000, the cinema industry has all but reinvented itself: stadium seating with improved sight lines, the overhaul of the industry’s basic technology from film to digital projection, digital sound, premium large-format screens, cocktail and food service in the auditorium and the latest widespread innovation ­— luxury power recliners. All those billions of dollars spent on improving the moviegoing experience come with an average ticket price that, adjusted for inflation, is lower than it was in 1976. That $2.13 ticket in 1976 would cost $8.98 in 2016, when the average ticket price was $8.65. The cost-conscious consumer hasn’t been forgotten, either. – John Fithian, The Hollywood Reporter