Despite Moves by Facebook, YouTube Still Rules Streaming in Australia

The gap between YouTube and Facebook was even more dramatic when measured by total streams for each platform. YouTube recorded 2.42 billion streams in December, more than four times the 580.8 million streams delivered on Facebook. Users are clearly watching a higher number of videos on YouTube, a behavior that translates to more ads being served overall and more revenues for the platform. – Rahul Chadha, eMarketer http://ift.tt/2kQldQ7