OTT: the importance of personal profiles

Surveying 50,000 respondents out of its 60 million-user base, though mainly targeted at emerging markets and migrant communities worldwide, SPB TV Survey 2016 A Slice of Personalization found that the share of respondents already using such profiles, which allow users to create their own content collections, access their viewing history, […] and much more, is inversely correlated to their age. […] The percentage of respondents saying they are not interested in this feature slightly increases from 36% among the Generation Z viewers to 55% among the Silent Generation, confirming that even among the 71+ respondents almost a half use or would like to use personal profiles. – Chris Dziadul, Broadband TV News