Time for a ‘use it or lose it’ rule for Canadian streaming rights, advocates say

Under a use-it-or-lose-it rule, streaming rights would revert back to producers/owners if the licensing party failed to exploit them within a specified period of time after acquisition. Rights owners would then be free to re-license their content to another streaming service. The idea is not alien to Canada. Up until recently, Canadian broadcasters were bound by such a clause in their “terms of trade” agreement with the Canadian Media Producers Association (CMPA), which represents more than 350 independent production companies. The agreement was enforced by the Canadian Radio-television and Telecommunications Commission (CRTC) as a condition of broadcast license renewals. – Peter Nowak, CBC News http://ift.tt/2lIuhSU