Nordics lead European SVOD market with 20% share

The Nordic region was one of the most sought after in Europe as the average revenue per user (ARPU) for each Nordic SVOD was higher than in the rest of the continent. Dataxis calculated that ARPU per offer was around $10.6 in Q4 16. This was explained by the fact that SVOD offers in Nordic are relatively higher than in the rest of Europe and consequently there was a higher SVOD spending per person. For example, Netflix’s standard offer costs DKK89 ($12.70) in Denmark compared with €9.99 ($10.7) in France. The result was that total customer spending on SVOD in Nordic reached almost €800 million ($848.2 million) in 2016. – Rapid TV News