15 million Americans could flock to disruptive live-TV packages from Hulu, YouTube, or even Amazon

One big difference is that because of how aggressively these services are priced, the margins are razor-thin, especially compared to the fat margins of normal pay TV. That means if someone swaps a cable package for a streaming one, the cable company is going to lose some revenue — sometimes a lot. UBS says that cable companies will be able to offset some of that financial impact by charging customers for the data they are using to stream TV, since many are delivering internet too. – Nathan McAlone, Business Insider http://ift.tt/2n6PD0k