Verizon insiders describe the fight to save go90, its video service that has burned more than $200 million trying to catch the eye of millennials

The thesis was that if Verizon shelled out money for quality shows, it would attract people to the platform. But the problem was that Verizon didn’t have a thorough understanding of the marketplace at the start, a former staffer said. – Nathan McAlone, Business Insider http://ift.tt/2oy5Jyu