More Than Half Of Streaming Users Are Sharing Their Passwords

Nearly 3 out of every 4 (72% exactly) Americans who have cable also have access to at least one streaming service and 8% of cable subscribers plan to eliminate their service in the next year. But that doesn’t necessarily mean they’re paying for their streaming service. New numbers from a study conducted by Fluent HQ show that the majority of Americans are sharing passwords to their streaming video services. Well over half of millennials (aged 18-34) – 60% – are either using someone someone else’s password or giving their password to someone else. And just under half – 48% – of non-millennials are doing the same. – Artie Beaty, Streaming Observer