Ariana Grande Benefit Concert Clocks 79 Million Views, Raises $450,000 On Facebook

In addition to more than 2.6 million reactions, 775,000 shares, and 380,000 comments, Facebook Live said that its stream — unlike those of YouTube and Twitter — enabled fans to use its Donate button to give directly to the One Love Manchester Fund. Using this tool, Facebook helped raise $450,600 from 22,700 donors — and counting — for the cause. All told, organizers of the event said they raised $2.9 million for the fund during the live broadcast. – Geoff Weiss, Tubefilter http://ift.tt/2r36gZr