Fox Network Group To Run 6-Second Ads, Pioneered By YouTube

YouTube last year introduced the format of non-skippable, six-second bumper spots. Fox Networks Group and YouTube jointly made today’s announcement at the Cannes Lions International Festival of Creativity. The companies believe that six-seconds is long enough to provide what FNG calls “appreciable brand lift” without hurting the “optimal user experience.” – David Lieberman, Deadline Hollywood