Roku hits 15 million monthly users, 7 billion hours streamed in first half of 2017

With 15 million active users, Roku isn’t necessarily running away with the market, nor is it lagging behind. According to eMarketer data from last fall, the Chromecast in 2016 had 30.6 million U.S. users, while Apple TV lagged with 20.5 million U.S. users. At the time, the Fire TV was predicted to capture 27 percent of the U.S. market share by 2020, followed by Chromecast (29.5%), Roku (22.7%), and Apple TV (12.8%). – Sarah Perez, TechCrunch