Discovery Interest in Scripps Driven by Visions of $3 TV Bundle

With pay TV having to compete with online options like Netflix, the owner of unscripted channels like Animal Planet and TLC wants to bundle the Scripps Networks Interactive with its own in an online service for as little as $3 to $4 a month, a person familiar with the company’s thinking said. Discovery Communications has already weighed selling a sports-free service with programmers like Viacom and AMC Networks for less than $20 a month, Bloomberg reported in April. – Bloomberg News via Advertising Age