Hulu users prefer streaming to legacy pay TV

Two-thirds (67%) of Hulu users that also subscribe to a traditional pay-TV service (dual-service users) say that, if forced to choose between the two, they’d stick with their SVOD services. This rate is significantly greater than tallies of both Netflix and [Amazon.com] dual-service users (52% and 49% respectively). Conversely, only a third of Hulu dual-service users chose legacy pay-TV, compared with 48% of those using Netflix and 51% of those using Amazon Prime. – Broadband TV News http://ift.tt/2uKIO4V