48% of the Entire Swedish+Norwegian Population Is Paying for Streaming

YouGov found that free music dominated the streaming scene. YouTube ranks as the streaming service most used by Nordic inhabitants with a 60% share. Spotify came in second place with 51%. iTunes downloads had a 13% share. In each of these Nordic countries, eight out of ten people have used digital music services. 87% of all digital music consumers had streamed music from at least one free service. An average of 40% of people in all Nordic countries subscribed to a premium music streaming service. – Daniel Sanchez, Digital Music News http://ift.tt/2uVEb8m