Meet The Company Quietly Behind Streaming McGregor Vs. Mayweather To Millions

What many of those UFC.TV streamers likely won’t realize, however, is that they aren’t actually watching the fight with UFC’s streaming technology, they aren’t dealing with UFC customer service reps and they aren’t even giving their money to the UFC, at least not directly. Rather, all of those jobs will be handled by NeuLion, the digital video technology company that remains behind the scenes but will manage almost every aspect of Saturday night’s online broadcast. – Chris Smith, Forbes