How Apple TV 4K could outpace competition from Roku, Amazon and more

Apple TV is late to this particular party, and joins Roku, Amazon, Google and Nvidia with set-top boxes that do both 4K and HDR streaming. In fact, when the new redesigned Apple TV launched in October, 2015, the Roku 4 already offered 4K video, and the second generation Fire TV also debuted late in 2015 packing 4K capabilities. – Darrell Etherington, TechCrunch