ESPN Will Count Linear, Streaming Audiences as One

Monday’s broadcast day will be the first on which ESPN will offer a live “total audience” number that reflects both traditional TV watching as well as viewing via streaming services, executives said Friday. ESPN and Nielsen, the media-measurement firm upon whose data the industry relies, will add to that number over the next few weeks, adding in viewing done on mobile screens as well as viewing done via “out of home” sources, like TVs in bars and hotels. – Brian Steinberg,
Variety http://ift.tt/2hkucIz