Nielsen Suing ComScore Over “Extended TV” Offering

In the latest legal skirmish between the audience measurement companies, Nielsen claims that comScore, Inc. is breaching a remedial agreement for using Nielsen’s PPM data “to provide services in the ‘CrossPlatform’ market (at minimum, TV and online audience measurements). But the suit says comScore’s new Extended TV offering, which “will provide television audience measurement in the absence of online audience measurement for virtually all programming and the vast majority of networks,” the lawsuit states. – Patrick Hipes, Deadline Hollywood