YouTube wants to make it easier for marketers to make thousands of different ads

YouTube is offering to take on the heavy lifting. Director Mix is built to let a marketer upload multiple ad building blocks, like different cuts of commercial video footage, voiceovers, and copy variations – and the tool will automatically create thousands of ads, said Tara Walpert Levy, vice president of agency and media solutions at Google. – Mike Shields, Business Insider http://ift.tt/2xqVxz2