Nielsen will use Gracenote’s smart TV data for ad targeting

Gracenote may be best known for providing metadata to music services like iTunes and Spotify, but it has also developed what it calls Video Automatic Content Recognition technology, which is currently embedded in 27 million smart TVs. This allows Gracenote to analyze the video image and determine what you’re watching in real time. – Anthony Ha, TechCrunch http://tcrn.ch/2zlBy6k