Country Music Has A Big Problem When It Comes To Streaming

Over on the Billboard 200, which measures the 200 most popular albums based on sales and streams every week, country releases still perform well, but they’re selling a lot more than they’re streaming, while the opposite is taking place with other genres. For example, this time around, country artist Chris Young’s new full-length Losing Sleep begins at No. 5 with 39,000 equivalent units. Of that sum, 32,000 were actual sales, meaning the other 7,000 came from either track equivalent albums (people buying one or several songs from the record and all those purchases adding up) or streaming equivalent albums (people listening to a handful of songs or the entire title on streaming platforms). Quick math shows that less than 18% of units shifted in his first frame came from streaming. To compare that with another nearby just-released album, just three slots above at No. 2 comes Future and Young Thug’s Super Slimey, which counts 58,000 of its 75,000 total units from streaming alone. – Hugh McIntyre, Forbes