Viacom: Some Things Are Starting to Work

You already know the glass-half-empty take: Viacom, controlled by the billionaire Redstone family, is the weakest of the major TV-and-film-content companies, both in terms of its strategic positioning in the industry and its financial health. Once popular channels such as MTV and Comedy Central faded over the last few years, and consolidation among pay-TV distributors hit Viacom harder than most. Its content isn’t considered must-have, especially given that sports are absent from its lineup. During the latest quarter, Viacom’s domestic affiliate revenue turned negative for the first time this year, dropping 3 percent amid continued subscriber losses and its lack of leverage with the pay-TV companies. – Tara Lachapelle, Bloomberg Technology