YouTube Begins Purging “Non-Family Friendly” Content As Advertisers React

Among the reported drop-outs: candy company Mars, which makes M&Ms and Snickers; Mondelez (Oreos, Cadbury); and Diageo (Guinness, Smirnoff vodka, and Johnnie Walker scotch. An investigation by the UK news service The Times is believed to have sparked the advertiser uproar, but online forums have been discussing the issue of questionable content on YouTube for some time. – Bruce Haring, Deadline Hollywood http://dlvr.it/Q2kTJ6