Hundreds of mobile games are listening to what you watch on TV

None of this comes as much of a surprise, but the pervasiveness of the software is somewhat concerning. In addition to listening in for ads and shows on TV while a user is using the app, Alphonso’s software can also detect sounds if the app is left running in the background. So even if the user thinks that they are done with the app (and hence any tracking it might be doing), it will continue to listen in until the user manually closes the app. – Jacob Siegel, BGR