MoviePass Launches MoviePass Ventures: Subsidiary Will Co-Acquire Films With Distributors – Sundance

According to MoviePass they are currently purchasing approximately 3% of domestic box office. However, it is purchasing in excess of 10% of a particular title’s domestic box office when it uses a series of levers within its app and marketing-based platform to impact a consumer’s selection of a particular independent film. Examples of having impacted 10%+ box office performance include: The Post, Three Billboards Outside of Ebbing, Missouri, Call Me By Your Name and The Shape of Water. – Anthony D’Alessandro, Deadline Hollywood http://ift.tt/2EWFysK