Older viewers turn on to SVOD

The [Ampere Analysis] survey showed that viewers aged 55-64 watch a wide variety of content on SVOD with a greater skew towards action and adventure, sci-fi and fantasy, crime and thriller and documentaries on SVOD than average, and with less appetite for comedy. When it came to the top two most popular genres, 55 to 64-year olds behave much more like younger consumers. Compared with their younger counterparts, factual was proportionally more important and comedy slightly less so. In detail, 14% of 55 to 64-year olds want to watch action and adventure on SVOD; 14% want to watch sci-fi/fantasy; 13%, crime and thriller; 8%, comedy; 7%, documentaries. – Joseph O’Halloran, Rapid TV News http://ift.tt/2GqjloR