YouTube helps advertisers target TV cord cutters

YouTube has revealed that it will soon give advertisers the chance to target viewers who either watch little in the way of conventional TV or watch YouTube on TV. To begin with, it’s introducing an Google AdWords category called “light TV viewers” — that is, cord cutters who watch most or all of their video online. In the months ahead, YouTube will also give a range of advertisers the option of targeting TV screens, not just mobile devices and PCs. – Jon Fingas, Engadget