TIDAL accused of deliberately faking Kanye West and Beyoncé streaming numbers

TIDAL claimed that Lemonade was streamed 306m times on its platform in its first 15 days post-release. Stats like this led Norwegian newspaper Dagens Næringsliv to investigate in January 2017 – and uncover documents which, it said, suggested that TIDAL had been deliberately inflating its subscriber figures. This report was lend credence by data from trusted music industry research firm MIDiA in the same month, which estimated that TIDAL’s subscriber base actually only included 1m people worldwide. – Tim Ingham, Music Business Worldwide https://ift.tt/2I0c6YO